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Stick rpg 2 coca4/9/2023 So, good for hyper-literal branding, I guess. By calling the new product Coke No Sugar, Coke is making it clear there’s, uh, no sugar in it. It’s that “no sugar” part that’s apparently important, because these days, or so the news reports suggest to me, sugar is in bad odor as being the worst possible thing you can put in your body short of heroin, a proposition I’m not convinced of, but then I’m kind of a sugar fiend, so I may be biased. I read several other news reports on this as well, and the upshot of this is, a) they’re road-testing a new version of no-calorie Coke in Australia and New Zealand, b) it’s supposed to taste more like original Coke than even Coke Zero, which is made using the original Coke formula (Diet Coke is the New Coke formula), c) it will co-exist with Coke Zero and Diet Coke for a while in the market, d) and if successful will replace Coke Zero, because apparently half of consumers had no idea Coke Zero had no sugar. A website already features the new tagline “Say Yes to No Sugar.” The “best tasting no sugar Coca-Cola we’ve ever made” will officially launch in Australia next week with a black color design similar to Coke Zero, which will be gradually phased out. AdNews reports the soda will replace Coke Zero and the company claims it tastes even more like original Coke. The U.S.-based soft drink giant is retiring its zero calorie drink and launched a new “no-sugar” variant down under called Coca-Cola No Sugar. And indeed, it looks like plans are under foot Down Under:Ĭoca-Cola is getting rid of Coke Zero, starting in Australia. But rather than panic and set fire to everything in my house at the thought of only having vile Diet Coke to drink when I crave brown, flavored carbonic acid, I went looking for reputable news sources for information. Someone just tweeted me, “What do you think of them axing Coke Zero?”, which was not the first thing I wanted to read when I woke up this morning. Is This the End of Our Hero, Coke Zero?!?!!?!?
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